The Marketing of Parenting

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Lovely.

4 Mothers

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Over-praising.

Special snowflakes.

Attachment parenting.

Ferber.

Tiger moms.

Resilience.

Parenting buzz-words are heard on the playground, read on the front pages of newspapers and discussed over lattes and text messages.  You’d best be aware of the latest trend or your child is in danger of winding up on a therapist’s couch at 28 years old unable to zip up her own coat, completely incapable of having a meaningful relationship and an absolute super-star at everything from singing acapella to sewing Christmas stockings and roasting a leg of lamb.

Really?

Keeping up with the latest parenting methodology is a little like keeping up with those Joneses.  The pendulum is in constant motion, swinging liberally from latchkey to helicopter.  We praise too much, we encourage too little.  We hold the reins too tight; we let them grow up too fast.  There is always something that we are doing wrong and there is…

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